Methodology: How Our Numbers Are Measured
Every performance figure on this site is computed from Velocity One's production sales-operations database (the same system our field teams, payroll, and ISP reconciliation run on) using the definitions below. Numbers are point-in-time snapshots taken on 2026-08-14. We do not publish estimates, projections, or industry figures we cannot source.
Ground rules
- One system of record. Orders, rep rosters, and deployments all live in one operations database. Website figures are read directly from it, never re-keyed by hand.
- Voided records never count. Any order flagged as excluded (test records, duplicates, data-entry errors) is removed from every calculation.
- No double counting. When two reps co-sell an order it counts once in company totals.
- Every rate carries its denominator and its window. Any rate we publish (for example, the door-answer conversation rate) is stated with what was counted, what it was divided by, and the date range it covers. A rate without a denominator is a marketing number.
Definitions
| Figure | Value (2026-08-14) | How it's measured |
|---|---|---|
| Orders per rep per selling day (blitz average) | 3.3 | Total blitz-deployment orders divided by rep-selling-days across all 2026 blitz deployments. A rep-selling-day is a day a rostered rep recorded at least one order. |
| Orders per rep per day, best sustained deployment | 4.5 | Best sustained deployment of 2026 (Point Broadband Hagerstown, May–Jul): orders per rep per selling day averaged over a month-long deployment. |
| Fiber markets launched or under contract | 20+ | Distinct geographic markets where Velocity One teams have recorded orders or are contracted to deploy, per operator records. Includes Martinsburg/Charles Town WV, Hagerstown MD, Salisbury MD, Winchester VA, Front Royal VA, Marion & Abingdon VA, Punta Gorda FL, Crestview FL, Lexington SC, Dover/Wooster/New Philadelphia OH, Newport NC, Clayton NC, Fort Lupton CO, Greater Boston MA, plus markets under contract. |
| States operated | 15 | States where Velocity One teams have recorded orders or are contracted to deploy, per operator records. State pages are published as teams deploy. |
| Fiber providers we sell for | 8 as of 2026-09-25 | Fiber provider programs Velocity One sells under: Glo Fiber (Shentel), Point Broadband, Ripple Fiber, Brightspeed, Live Oak Fiber, Astound Broadband, and Omni Fiber, each with closed orders in the deal book as of 2026-08-14, plus T-Mobile Fiber (T-Fiber), added in September 2026. |
| Sales reps recruited, trained, and deployed | 100+ | 109 reps onboarded to the platform since January 2026; 100 currently active. |
| Serviceable homes mapped across our canvassing platforms | 3,000,000+ | Aggregate serviceable addresses across the canvassing platforms our teams have operated on (Enzy, SalesRabbit, and our in-house platform) plus partner footprints under active offer, per operator records as of September 2026. This is the one figure on this page that is not read from our own database: the platforms our teams have worked on are not all ours to query, so it is an operator count. Independently re-derivable subsets: 17,006 homes in the current in-house Greater Boston build and 12,922 in the GloFiber Martinsburg/Charles Town serviceability file. |
| Homes mapped in current Greater Boston launch | 17,000+ | Serviceable addresses loaded into the canvassing platform for the Astound Greater Boston deployment (Somerville/Medford/Cambridge), as of the snapshot date. |
| Serviceable homes, Martinsburg/Charles Town footprint | 12,900+ | Address count from the provider serviceability file (March 2026) for ZIPs 25401/25403/25404/25405/25414/25438. Documented in operations records; footprint has since been superseded in the live canvass build. |
| Door-answer conversation rate (early canvass telemetry) | 19% | Homeowner conversations ÷ doors knocked during the Aug 11–14, 2026 canvass-app window. Door-level telemetry began in August 2026, so this is an early reading from a short window, not a full-season average; we republish it as the window grows. |
What we deliberately don't publish
You will not find an uncited "industry average" on this site. Public benchmarks for door-to-door fiber sales are thin and inconsistently defined, and comparing a conversations-based close rate against a doors-based one produces numbers that sound impressive and mean nothing. Where we compare, we compare our own deployments against each other, with the window and roster stated.
Door-knock telemetry (doors per hour, conversation rates) comes from our canvassing platform, which began recording in August 2026. Until that dataset covers full deployment cycles, we cite it only with its date range attached.
Verification
Order records are not a self-reported tally. They are the same records our field teams, payroll, and provider reconciliation run on, and our reconciliation system matches provider-reported lines to individual orders, so the deal book is continuously checked against what the provider sees.